DRM Compliance and Robustness Rules

Piracy causes content owners and studios to lose money.

The entertainment industry is reluctant to release premium content to devices and media players that fail to protect their digital assets. Digital Rights Management (DRM) standards attempt to balance the revenue rights of a content owner with the legitimate freedoms of a paying consumer. However, to ensure this balance, DRM standards must enforce the protection of the system that manages the access to the content. Hence the Robustness Rules — a set of security measures that must be deployed into a device to ensure that all licensed content is protected from piracy.

What are DRM Compliance Rules?

Compliance rules specify the required behaviors of the DRM implementation and any applications accessing the implementation. Compliance Rules include definitions of specific DRM license rights and DRM device requirements.

What are DRM Robustness Rules?

DRM Robustness Rules specify the DRM assets and different levels of robustness required to protect each asset type.

Robustness Rules, as specified by the standard licensing authority, are far from prescriptive. To further complicate matters, the security required varies from device to device. Depending on key management options and your product offering, the final keys are often injected into the device in a physically different location from the initial integration and testing.

Cloakware's DRM Protection Solutions are a quick and easy way to conform to these rules, saving significantly the time and expense of developing compliant applications in-house.

Cloakware supports all the leading standards and protocols and is working with industry organizations toward their interoperability. Cloakware customers include major consumer electronics companies and content distributors. Cloakware solutions are currently protecting more than one billion software clients on PCs, portable devices, mobile phones and set-top boxes worldwide.